PersonalOrganization
A PLANNING TOOL, NOT A PROMISE

Put the assumptions
on the table.

Explore a simple campaign scenario. Change the inputs to see how budget, customer acquisition cost and order value affect the estimate.

ESTIMATED AD REVENUEEGP 36,000
New customers40
Revenue / ad spend (ROAS)3.60×
Gross profit less ad spendEGP 8,000

Illustrative estimate based only on your inputs. Excludes agency fees, tax, returns, shipping, repeat purchases and other operating costs. Not a forecast or a guarantee.

The calculation

Customers = ad budget ÷ assumed acquisition cost. Revenue = customers × order value. ROAS = revenue ÷ ad budget. Gross profit less ad spend = revenue × gross margin − ad budget. Customer counts are rounded down.

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